Online Lead Generation:

The EMS Network specialises in generating high quality leads for universities and colleges. EMS concentrates all its activity on pursuing a CPL (Cost Per Lead) model as it is our firm belief that this provides a significantly more effective type of marketing, for the purpose of student recruitment, than can be provided by impression based methods (CPM).
Online lead generation and constant quality control of those leads mean that advertisers retain absolute control of their marketing spend, ensuring that targeted ROI is met.

EMS Tracking Technology:

Tracking, therefore, is a crucial function of any online marketing campaign. It is through tracking that online advertisers are given the power to analyse results and calculate ROI. EMS has constantly evolved and developed technology over the past 10 years that makes this possible. Using Pre Ad Testing, Post-Click analysis, Real Time Optimisation and Dynamic Ad Serving technology this process is accurate and easy to use.

All of this means that EMS can track the user from click through to lead, from any creative or inventory, using target filtering to ensure the leads generated are of suficiently high quality to meet your admissions requirements.

EMS Reporting:

EMS reporting technology gives advertisers instant access to how their adverts are working. This software allows reports to be generated in real time.
Reports can be generated by:

The hour,week,month,year
Campaign,creative,inventory
OS,browser,connection speed

So campaigns and creative can be amended and altered quickly and accurately making sure the best advert is used is in the best place.